AUDI Volkswagen Middle East

25 years of quattro^® - Audi is popping the corks.

Virtually no other technology has shaped the image of a brand as profoundly as the quattro permanent all-wheel drive system has that of the four rings. Twenty-five years ago, the idea of putting four wheel drive - previously reserved for bushwhacking off-road vehicles - into street-bound passenger cars, and have it operate permanently, was revolutionary. Ever since, quattro has been making its mark on the automotive landscape.

Now, every fourth Audi customer relies on the additional driving pleasure, mobility and safety in all driving situations that quattro offers.

But there is another reason to celebrate. AUDI AG announced the establishment of its own importer company for the Near and Middle East sales region in Dubai. Audi's sales strategy for the region also encompasses significant investments in branding and marketing for the period up to 2009 and higher support for all its dealerships. Through these measures we are signalling to our customers and dealers our long-term and direct commitment to this region. We are convinced that the Near and Middle East region still has considerable market potential. Our goal is to further strenghten our position in the premium segment.

Audi is launching its model campaign in the region with the youngest and most modern fleet of vehicles in the premium segment. The Q7, the SUV based on the Pikes Peak study, will expand the Audi range in impressive style when it is launched at the start of 2006.


Come and celebrate with us!

Vorsprung durch Technik.